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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption /

Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption / [edited by] Humphry Hung, Y.H. Wong, Vincent Cho - Hershey, PA : Information Science Reference, 2009 - xvi, 306 p. : ill. ; 29 cm.

Includes bibliographical references (p. 274-295) and index

ISBN: 9781605663784 (hardcover) RM666.90 1605663786 (hardcover)

Subjects--Topical Terms:
Electronic commerce
Ubiquitous computing

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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption /

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