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Developing the public relations campaign : a team-based approach /

Bobbitt, William R.

Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan - 2nd ed. - Boston : Allyn & Bacon/Pearson, 2009 - xvii, 270 p. : ill. ; 24 cm.

Rev. ed. of: Developing the public relations campaign. 2005 Includes index

ISBN: 9780205569908 (pbk.) RM258.75 0205569900 (pbk.)

Subjects--Topical Terms:
Public relations

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Developing the public relations campaign : a team-based approach /

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