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The truth about what customers want /

Solomon, Michael R.

The truth about what customers want / What customers want Michael R. Solomon - Upper Saddle River, N.J. : FT Press, 2009 - x, 209 p. ; 22 cm. - The truth about . - Truth about (FT Press) .

Includes bibliographical references (p. 201-208)

ISBN: 0137142269 (pbk.) 9780137142262 (pbk.) RM67.68

Subjects--Topical Terms:
Consumer behavior
Consumers--Attitudes

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The truth about what customers want /

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