Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /
Polski, Margaret M.
Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism / Margaret M. Polski - Upper Saddle River, N.J. : FT Press, 2009 - x, 156 p. : ill., map ; 24 cm.
Includes bibliographical references (p. 131-142) and index
9780132420280 (hbk.) RM98.01 0132420287
Rational choice theory
Decision making
Social choice
Economics--Psychological aspects
Consumers' preferences
Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism / Margaret M. Polski - Upper Saddle River, N.J. : FT Press, 2009 - x, 156 p. : ill., map ; 24 cm.
Includes bibliographical references (p. 131-142) and index
9780132420280 (hbk.) RM98.01 0132420287
Rational choice theory
Decision making
Social choice
Economics--Psychological aspects
Consumers' preferences