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Marketing research /

Marketing research / edited by David F. Birks & Tim Macer - Abingdon, Oxon : Routledge, 2008 - v. : ill. ; 24 cm. - Critical perspectives on business and management .

Includes bibliographical references and index

ISBN: 9780415449120 (4v.set) RM4364.50 9780415449137 (vol. 1) 9780415449144 (vol. 2) 9780415449151 (vol. 3) 9780415449168 (vol. 4)

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

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