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Strategic management : concepts and cases /

David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 12th ed. - Upper Saddle River, N.J. : Pearson Education, 2009. - 1 v. (various pagings) : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780136015703 RM633.07 0136015700 (hbk.) 9780135013205 Hadiah 0135013208 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

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