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Political marketing : a comparative perspective /

Political marketing : a comparative perspective / edited by Darren G. Lilleker and Jennifer Lees-Marshment - Manchester : Manchester University Press, 2005 - xvii, 230 p. : ill. ; 24 cm.

Based on a conference held at the University of Aberdeen in 2002

Includes bibliographical references and index

ISBN: 9780719068713 (pbk.) RM83.30 9780719068706 0719068711 (pbk.)

Subjects--Topical Terms:
Campaign management--Congresses
Political campaigns--Congresses
Marketing--Congresses

Subjects--Index Terms: Political marketing

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Political marketing : a comparative perspective /

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