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Strategic marketing : an introduction /

Proctor, Tony

Strategic marketing : an introduction / Tony Proctor - 2nd ed. - Abingdon, Oxon : Routledge, 2008 - xii, 335 p. : ill. ; 26 cm.

Includes bibliographical references (p. 317-330) and index

ISBN: 9780415458160 RM571.90 9780415458177 (pbk.)

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management

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