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Managing and marketing radical innovations : marketing new technology /

Sandberg, Birgitta

Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg - Abingdon, Oxon : Routledge, 2008 - 271 p. : ill. ; 24 cm. - Routledge studies in innovation, organization and technology ; 8 .

Includes bibliographical references and index

ISBN: 9780415433075 RM481.60 9780203930489 (eb)

Subjects--Topical Terms:
Technological innovations--Marketing
Technological innovations--Management
New products

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