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Gender, design and marketing : how gender drives our perception of design and marketing /

Moss, Gloria

Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss - Farnham, Surrey : Gower, 2009 - xx, 245 p. : ill. ; 25 cm.

Includes bibliographical references (p. [209]-235) and index

ISBN: 9780566087868 RM361.20 0566087863 (alk. paper)

Subjects--Topical Terms:
Consumer behavior
Marketing--Sex differences
Commercial art--Sex differences

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Gender, design and marketing : how gender drives our perception of design and marketing /

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