Consumer behavior : in fashion /
Solomon, Michael R.
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 - xiv, 580 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780131714748 RM388.42 0131714740
Fashion merchandising
Clothing and dress--Marketing
Consumer behavior
Consumers' preferences
Consumers--Psychology
Consumer protection
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 - xiv, 580 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780131714748 RM388.42 0131714740
Fashion merchandising
Clothing and dress--Marketing
Consumer behavior
Consumers' preferences
Consumers--Psychology
Consumer protection