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Health care marketing : tools and techniques /

Fortenberry, John L.

Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, 2010 - xxiii, 311 p. : ill. ; 24 cm.

References : p. 297-299

ISBN: 9780763763275 RM260.86

Subjects--Topical Terms:
Marketing of Health Services--methods

National Library of Medicine Call No.: W74.1 / .F737h 2010 9HUKM

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