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Data mining and market intelligence for optimal marketing returns /

Chiu, Susan

Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella - Amsterdam : Elsevier, 2008 - xii, 280 p. : ill. ; 24 cm.

ISBN: 9780750682343 RM206.23

Subjects--Topical Terms:
Marketing research
Data mining

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Data mining and market intelligence for optimal marketing returns /

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