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Using communication theory : an introduction to planned communication /

Windahl, Swen, 1942-

Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson - 2nd ed. - Los Angeles : SAGE, 2009 - x, 302 p. : ill. ; 24 cm.

Includes bibliographical references (p. [273]-291) and index

ISBN: 141294838X (hbk.) 9781412948388 (hbk.) RM377.65 1412948398 (pbk.) 9781412948395 (pbk.)

Subjects--Topical Terms:
Communication planning
Mass media--Planning

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Using communication theory : an introduction to planned communication /

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