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Concepts and Canadian cases in marketing /

Concepts and Canadian cases in marketing / J. Alex Murray, William A. Preshing, E. George Yaworsky - Don Mills, Ont. : Longman Canada, 1973 - xi, 523 p. ; 25 cm.

Bibliography: p. 517-523

LCCN: 75-308936

Subjects--Topical Terms:
Marketing
Marketing--Canada--Case studies
Marketing--Canada

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