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Persuasive signs : the semiotics of advertising /

Beasley, Ron, 1945-

Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi - Berlin : Mouton de Gruyter, 2002 - xi, 193 p. : ill. ; 24 cm. - Approaches to applied semiotics ; 4 . - Approaches to applied semiotics ; 4 .

Includes bibliographical references (p. [175]-190) and index

ISBN: 3110173409 (hbk.) 3110173417 (pbk.) RM178.03

Subjects--Topical Terms:
Advertising
Signs and symbols
Semiotics

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Persuasive signs : the semiotics of advertising /

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