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Creative marketing for new product and new business development /

Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto - Hackensack, New Jersey : World Scientific, 2008 - xvi, 320 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9789812772183 RM248.20 9812772189

Subjects--Topical Terms:
New products

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Creative marketing for new product and new business development /

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