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Computer-aided marketing and selling information asset management

Shaw, Robert

Computer-aided marketing and selling information asset management Robert Shaw - Oxford Butterworth-Heinemann 1993 - vii, 223 p. : ill. ; 23 cm.

ISBN: 0750617071

LCCN: 91-192582

Subjects--Topical Terms:
Direct marketing--Data processing
Database marketing
Database management

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