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Managing brand you : seven steps to creating your most successful self /

Wilson, Jerry S.

Managing brand you : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumentha - New York : AMACOM/American Management Association, 2008 - xii, 236 p. : ill. ; 24 cm.

Includes bibliographical references

ISBN: 9780814410684 RM78.01

Subjects--Topical Terms:
Success
Branding (Marketing)

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Managing brand you : seven steps to creating your most successful self /

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