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Media programming : strategies and practices /

Eastman, Susan Tyler

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson - 8th ed. - Australia : Thomson/Wadsworth, 2009 - xiii, 466 p. : ill. ; 24 cm.

Includes bibliographical references (p. 437-444) and indexes

ISBN: 9780495500537 (pbk.) RM441.46 0495500534 (pbk.)

Subjects--Topical Terms:
Television programs--Planning
Radio programs--Planning
Cable television--Planning
Mass media--Planning

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