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Media effects research : a basic overview /

Sparks, Glenn G.

Media effects research : a basic overview / Glenn G. Sparks - 3rd ed. - Boston, MA : Wadsworth, Cengage Learning, 2010 - xix, 265 p. : ill.; 24 cm.

Includes bibliographical references and index

ISBN: 049556785X (pbk.) 9780495567851 (pbk.) RM328.31

Subjects--Topical Terms:
Mass media--Influence
Mass media--Social aspects
Mass media--Research--Methodology

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Media effects research : a basic overview /

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