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Sport promotion and sales management /

Irwin, Richard L., 1957-

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy - 2nd ed. - Champaign, IL : Human Kinetics, 2008 - xi, 339 p. : ill. ; 29 cm.

Includes bibliographical references (p. 311-329) and index

ISBN: 9780736064774 RM237.25 073606477X 9780736064774

Subjects--Topical Terms:
Sports--Public relations
Sports--Marketing

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