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Marketing higher education : theory and practice /

Maringe, Felix

Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs - Maidenhead, England : Open University Press, 2009 - xiv, 195 p. ; 24 cm.

Includes bibliographical references : (p. [167]-185) and index

ISBN: 9780335220335 RM511.00 0335220339

Subjects--Topical Terms:
Universities and colleges--Marketing
Education, Higher--Marketing
Universities and colleges--Public relations

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