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Strategic marketing for health care organizations : building a customer-driven health system /

Kotler, Philip

Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Joel Shalowitz and Robert J. Stevens - San Francisco : Jossey-Bass, 2008 - xx, 556 p. : ill. ; 24 cm.

ISBN: 9780787984960 RM255.63

Subjects--Topical Terms:
Marketing of Health Services--methods
Consumer satisfaction

Subjects--Geographic Terms:
United States

National Library of Medicine Call No.: W74.AA1 / .K87s 2008 9HUKM

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Strategic marketing for health care organizations : building a customer-driven health system /

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