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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Viswanathan, Madhu.

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces [electronic resource] / by Madhu Viswanathan, S. Gajendiran, R. Venkatesan. - Dordrecht : Springer Science + Business Media B.V, 2008. - 248 p. : digital ; 24 cm. - Education in the Asia-Pacific Region: Issues, Concerns and Prospects ; 12 .

ISBN: 9781402057694 (electronic bk.) 9781402057687 (paper)

Subjects--Topical Terms:
Consumer education.
Education.
Education (general)
Entrepreneurship.
Marketing.

Dewey Class. No.: 640.73

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

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