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Handbook of marketing decision models

Handbook of marketing decision models [electronic resource] / edited by Berend Wierenga. - Boston, MA : Springer Science+Business Media, LLC, 2008. - 630 p. : ill., digital ; 24 cm. - International series in operations research & management science, 121 0884-8289 ; .

ISBN: 9780387782133 (electronic bk.) 9780387782126 (paper)

Subjects--Topical Terms:
Marketing--Decision making--Mathematical models.
Marketing--Management.

Dewey Class. No.: 658.802

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Handbook of marketing decision models

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