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Competitive marketing strategy

Czepiel, John A.

Competitive marketing strategy John A. Czepiel - Englewood Cliffs, N.J. Prentice-Hall 1992 - xiii, 491 p. : ill. ; 25 cm.

ISBN: 0131430823

LCCN: 91-44622

Subjects--Topical Terms:
Marketing--Management
Strategic planning
Competition
Technological innovations

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Competitive marketing strategy

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