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The Competitive and anticompetitive theories of advertising /

Gomes, Lawrence J.

The Competitive and anticompetitive theories of advertising / by Lawrence J.Gomes - Detroit : Wayne State University, 1982 - viii, 166 p. ; 21 cm.

Thesis (Ph.D.)-Wayne State University, 1982

Subjects--Topical Terms:
Advertising, Comparison
Advertising
Profit

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The Competitive and anticompetitive theories of advertising /

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