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Competitive analysis and strategy

Daems, Herman

Competitive analysis and strategy [videorecording] / Herman Daems - Brussels : Video Management, 1990 - 1 videocassette (VHS) (56 min.) : sd., col. ; 1/2 in.

The video discusses why does a company need a strategy, and the two levels of strategy : competitive strategy and corporate strategy

ISBN: RM1995.00

Subjects--Topical Terms:
Corporate planning
Strategic planning

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Competitive analysis and strategy

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