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Brand management : research, theory and practice /

Heding, Tilde

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre - Abingdon, Oxon : Routledge, 2008 - xviii 267 p. : ill. 24 cm.

ISBN: 9780415443265 (hbk.) 9780415443272 (pbk.) RM128.45 9780203996171 (ebook)

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

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Brand management : research, theory and practice /

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