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Targeted advertising unintended effects /

Run, Ernest Cyril de

Targeted advertising unintended effects / Ernest Cyril de Run - Saarbrucken, Germany : VDM Verlag Dr. Muller, 2008 - 125 p. : ill. ; 22 cm.

References : p. 91-115

ISBN: 9783639061000 RM483.30

Subjects--Topical Terms:
Advertising--Psychological aspects
Ethnicity--Psychological aspects
Advertising--Social aspects
Minorities in advertising
Market segmentation
Minority consumers--Attitudes

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