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Sports and entertainment marketing /

Kaser, Ken

Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers - [3rd ed.] - Australia : Thomson, 2008 - viii, 424 p. : ill. ; 28 cm.

ISBN: 9780538445153 (pbk.) RM159.57 0538445157

Subjects--Topical Terms:
Sports--Marketing
Performing arts--Marketing

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