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Public relations cases /

Hendrix, Jerry A.

Public relations cases / Jerry A. Hendrix, Darrell C. Hayes - 7th ed. - Belmont, CA. : Thomson/Wadsworth, 2007 - xii, 449 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780495050285 (pbk.) RM358.37 0495050288 (pbk.)

Subjects--Topical Terms:
Public relations--United States--Case studies
Publicity--Case studies

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