Normal view MARC view ISBD view

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

Williams, Alison.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. - London : Kogan Page, 2008. - xxv, 241 p. : ill. ; 24 cm.

Includes bibliographical references (p. [237]) and index.

ISBN: 0749450258 (hbk.) 9780749450250 (hbk.) RM218.14

Subjects--Topical Terms:
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing).

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

Contact Us

Copyright ©The National University of Malaysia Library