Branded male : marketing to men /
Tungate, Mark, 1967-
Branded male : marketing to men / Mark Tungate. - London : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749450113 (hbk.) RM138.35 0749450118 (hbk.)
Branding (Marketing).
Male consumers.
Target marketing.
Branded male : marketing to men / Mark Tungate. - London : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749450113 (hbk.) RM138.35 0749450118 (hbk.)
Branding (Marketing).
Male consumers.
Target marketing.