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Private label : turning the retail brand threat into your biggest opportunity /

Lincoln, Keith.

Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - London : Kogan Page, 2008. - xiv, 297 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780749450274 (hbk.) RM145.67 0749450274 (hbk.)

Subjects--Topical Terms:
Retail trade.
Branding (Marketing)--Management.
Brand name products--Management.

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Private label : turning the retail brand threat into your biggest opportunity /

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