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International marketing management : text and cases /

Mathur, U. C., 1938-

International marketing management : text and cases / U.C. Mathur. - Los Angeles : SAGE Publications, 2008. - 582 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780761936404 (pbk.) RM218.50

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management.--India
International trade.
International trade--India.

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