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Social marketing : influencing behaviors for good /

Kotler, Philip.

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : SAGE Publications, 2008. - xii, 444 p. : ill. ; 24 cm.

Includes bibliographical references (p. 403-427) and indexes.

ISBN: 9781412956475 (pbk.) : RM269.38 1412956471 (pbk.)

Subjects--Topical Terms:
Social marketing.
Behavior modification.

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