How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing /
Patten, Dave.
How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.
Rev. ed. of : Successful marketing for the small business, 3rd ed.
Includes bibliographical references and index.
9780749451455 (pbk.) RM94.61 0749451459 (pbk.)
Marketing--Management.
Small business marketing.
Marketing--United Kingdom.
Small business--United Kingdom.
How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.
Rev. ed. of : Successful marketing for the small business, 3rd ed.
Includes bibliographical references and index.
9780749451455 (pbk.) RM94.61 0749451459 (pbk.)
Marketing--Management.
Small business marketing.
Marketing--United Kingdom.
Small business--United Kingdom.