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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Mathieson, Rick

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson - New Delhi : Prentice-Hall of India, 2007 - ix, 244 p. : ill. ; 24 cm.

Includes bibliographical references (p. [213]-227) and index

ISBN: 0814472877 (hbk.) 9788120332652 (hbk.) RM61.90

Subjects--Topical Terms:
Mobile commerce
Product management

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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

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