Normal view MARC view ISBD view

Contemporary thoughts on corporate branding and corporate identity management /

Contemporary thoughts on corporate branding and corporate identity management / edited by T. C. Melewar, Elif Karaosmanoglu. - Houndmills : Palgrave MacMillan, 2008. - xii, 230 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0230543146 (hbk.) 9780230543140 (hbk.) : RM341.06

Subjects--Topical Terms:
Corporate identity.
Corporate image.
Branding (Marketing).

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Contemporary thoughts on corporate branding and corporate identity management /

Contact Us

Copyright ©The National University of Malaysia Library