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Scoring points : how Tesco continues to win customer loyalty /

Humby, Clive

Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips - 2nd ed. - London : Kogan Page, 2007 - x, 294 p. : ill. ; 23 cm.

Includes index

ISBN: 9780749453381 (pbk.) RM99.90 0749453389 (pbk.)

Subjects--Corporate Names:
Tesco (Firm)--History--20th century

Subjects--Topical Terms:
Customer loyalty programs--Case studies

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Scoring points : how Tesco continues to win customer loyalty /

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