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Branding your business : promoting your business, attracting customers and standing out in the market place /

Hammond, James, 1952-

Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond - London : Kogan Page Limited, 2008 - xii, 255 p. : ill. ; 24 cm. - Sunday Times business enterprise series .

At head of title: The Sunday times

Includes bibliographical references (p. [247]-249) and index

ISBN: 9780749450731 (hbk.) RM69.90 0749450738 (hbk.)

Subjects--Topical Terms:
Branding (Marketing)--Management
Consumer behavior
Brand name products--Psychological aspects
Senses and sensation
Communication in marketing

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Branding your business : promoting your business, attracting customers and standing out in the market place /

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