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Statistics for marketing and consumer research /

Mazzocchi, Mario

Statistics for marketing and consumer research / Mario Mazzocchi - Los Angeles : SAGE, 2008 - xviii, 412 p. : ill. ; 25 cm.

Includes bibliographical references (p. [387]-398) and index

ISBN: 9781412911214 (hbk.) 9781412911221 (pbk.) RM152.76 1412911222 (pbk.)

Subjects--Topical Terms:
Marketing research--Statistical methods
Consumers--Research--Statistical methods

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