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Marketing research : a practical approach /

Kolb, Bonita M.

Marketing research : a practical approach / Bonita Kolb - Los Angeles : SAGE, 2008 - xiii, 292 p. ; 24 cm.

Includes bibliographical references (p. [280]-287) and index

ISBN: 1412947960 (hbk.) 9781412947961 (hbk.) 1412947979 (pbk.) 9781412947978 (pbk.) RM169.74

Subjects--Topical Terms:
Marketing research

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Marketing research : a practical approach /

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