Don`t just set prices manage them strategically /
Don't just set prices manage them strategically / [videorecording] :
Stanford executive briefings [videorecording] : don't just set prices : manage them strategically
Thomas T. Nagle ; production services provided by Stanford Video ; director, Gordon Gurley.
- Mill Valley : Kantola Productions ; Stanford Video, 2005
- 1 videodisc (DVD) (57 min.) : sd., col. ; 12 cm.
- Stanford executive briefings .
Lecturer: Thomas T. Nagle
Thomas T. Nagle, President, CEO, and founder of Strategic Pricing Group, presents a lecture on the importance of communiction with the customer in setting value-based prices
RM320.15
Pricing
Marketing--Management
Marketing--Decision making
Communication in marketing
Value
Customer relations
Lecturer: Thomas T. Nagle
Thomas T. Nagle, President, CEO, and founder of Strategic Pricing Group, presents a lecture on the importance of communiction with the customer in setting value-based prices
RM320.15
Pricing
Marketing--Management
Marketing--Decision making
Communication in marketing
Value
Customer relations