What's your story? : storytelling to move markets, audiences, people, and brands /
Mathews, Ryan
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, 2008 - xiii, 222 p. ; 24 cm.
Includes bibliographical references (p. [189]-197) and index
0132277425 (hbk.) 9780132277426 (hbk.) RM81.72
Marketing.
Storytelling--Economic aspects
Corporate culture
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, 2008 - xiii, 222 p. ; 24 cm.
Includes bibliographical references (p. [189]-197) and index
0132277425 (hbk.) 9780132277426 (hbk.) RM81.72
Marketing.
Storytelling--Economic aspects
Corporate culture