The marketing plan handbook /
Wood, Marian Burk
The marketing plan handbook / Marian Burk Wood - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008 - xv, 190 p. : ill. ; 25 cm. + 1 CD ROM (4 3/4 in.)
Book is accompanied by one CD-ROM, entitled' Business plan Pro' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 168-180) and index
0132237555 (pbk.) 9780132237550 (pbk.) RM279.03
Marketing--Management--Handbooks, manuals, etc.
The marketing plan handbook / Marian Burk Wood - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008 - xv, 190 p. : ill. ; 25 cm. + 1 CD ROM (4 3/4 in.)
Book is accompanied by one CD-ROM, entitled' Business plan Pro' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 168-180) and index
0132237555 (pbk.) 9780132237550 (pbk.) RM279.03
Marketing--Management--Handbooks, manuals, etc.