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Communications in marketing /

Rowe, Kenneth L.

Communications in marketing / Kenneth L. Rowe - 2nd ed. - New York : McGraw-Hill, 1978 - iv, 124 p. : ill. ; 27 cm. - Occupational manuals and projects in marketing .

ISBN: 007054154X

LCCN: 77-09607

Subjects--Topical Terms:
Communication in marketing

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