Normal view MARC view ISBD view

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /

Scott, David Meerman

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott - Hoboken, N.J. : John Wiley & Sons, Inc., 2007 - xx , 275 p. ; 23 cm.

Includes index

ISBN: 9780470113455 (hbk.) RM69.43 0470113456 (hbk.)

Subjects--Topical Terms:
Internet marketing
Public relations

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /

Contact Us

Copyright ©The National University of Malaysia Library